What a drab place adland would have been had it not been lit up by the colourful characters found this week in Campaign's 40th birthday Hall of Fame.
Like Paul Arden, Saatchi & Saatchi's one-time eccentric creative chief who once delivered a lecture alongside a naked man.
The there's the equally egocentric and forthright Charles Saatchi, who famously inquired of a particularly precious art director: "Who do you think you are: Michel-fucking-angelo?"
Diary's favourite anecdote, however, concerns the hell-raising creative Alan Waldie. After one heavy night at a hotel, the manager had to steer a well-refreshed Waldie to his room. Waldie walked across the room and fell over the balcony, arriving back at the bar just as the manager was returning.
They really don't make 'em like that any more.
Which adland legends would you like to see join Campaign's elite 40? To add your nomination and comments, visit www.brandrepublic.com/campaign/halloffame.