Diary: Inferno does it for kids

When cycling a gruelling 60 miles from London to Brighton for a charity race, one would think wearing the right, ahem, underwear is paramount.

Not, it would appear, if you're Inferno's managing director, Andy Cairns, who, despite being a self-proclaimed Aussie tough nut, had to retire after a mere 15 miles thanks to "excessive chafing". Luckily, seven hours and two pub stops later, the rest of the agency's 80 staff managed to finish the race, raising £3,000 for the London children's charity Kids Company.