Diary: IPA joins in as race hots up to find adland's top totty

When Moray MacLennan took the helm as the president of the IPA, Diary was pleased to learn that the M&C Saatchi chairman's main agenda was to champion the industry and get advertising taken seriously again in the boardroom.

So the hacks at Campaign were a little surprised to discover that the presidency of the notoriously easy-on-the-eye MacLennan just happened to coincide with the IPA's decision to run a rather more frivolous "top totty" competition to celebrate Valentine's Day.

The IPA is inviting everyone in adland to e-mail danielle@ipa.co.uk by 15 February, with the name, job title and agency of advertising's hottest male and female talent. The top totty will then win a bottle of pink Champagne each, and all those who vote will have their names put into a prize draw to win a bouquet of roses to send to the person of their choice.

With all of M&C Saatchi and the IPA casting their vote for MacLennan, and TBWA's Tim Lindsay or Miles Calcraft Briginshaw Duffy's Helen Calcraft sure to pull in the votes, Diary thinks the tables need turning. Forget voting for adland's aesthetically pleasing talent, instead, vote for those whose work is associated with widely acknowledged business success and positive comment in the Financial Times.

Step forward Abbott Mead Vickers BBDO's Cilla Snowball for her work with Sainsbury's, Rainey Kelly Campbell Roalfe/Y&R's Mark Roalfe for Marks & Spencer's success, Fallon's Juan Cabral for Cadbury "gorilla" and Delaney Lund Knox Warren & Partners' Alex Kuropatwa for his headline- grabbing ads for Morrisons.