Diary: IPA's creative approach

Christmas - a time for sharing. And for showing off.

In that spirit, the IPA is inviting agencies to upload their finest festive ads, games and cards free of charge on to its creative site www.allourbestchristmaswork.com in order to showcase their Christmas talent to advertisers.

Instead of producing its own Christmas card, the IPA will then promote the Christmas website to clients from mid-December. Ninety IPA agencies are already using the site, which is only open to members although everyone can view the work and comment on it. Let's hope there's more Christmas cheer than turkeys.