Diary: It's going to be a fright Christmas over at Phones 4u

As other high-street stores dust off and hang out the usual gaudy Christmas decorations, Phones 4u is ditching the tinsel and decking its shops out in bespoke wallpaper designed by its agency Adam & Eve.

But while the wallpaper (which will also be handed out as wrapping paper to customers) is based on common seasonal themes, a close look reveals a darker and more surreal take on the festive period.

With elves dressed as pimps, Santas passed out drunk or urinating in the street and turkeys trying to top themselves, it may be best to cover your kids' eyes next time you visit.