BTAA nights are never marked by temperance, forbearance or fortitude, but even the unflappable Diary was a little shocked by the exuberance with which the BACC table greeted a commercial depicting the death of a schoolgirl under the wheels of a speeding car.
M&C Saatchi's road-safety spot - the story of a young girl killed before she had a chance to live - had finished playing as part of Danny Kleinman's Chairman's Award-winning reel. There followed a hush as the crowd took in the final frames. And then, from the BACC table, a caustic cry of "she had it coming", followed by a ripple of nervous laughter.
Possibly stung by the perhaps affectionate boos that greeted Ron Coomber, the BACC head, as he took the stage, one stiletto-heeled BACC assassin took her spike to TBWA\London's Bil Bungay's foot in dancefloor retribution.
If any readers know of a gentleman's outfitter able to supply steel toe-capped evening shoes, Diary promises to pass the details on to the recovering Bungay.