DIARY: Ivy pair departs amid advertising’s wailing and gnashing of teeth

Not many resignations would create ripples throughout the entire ad industry, but the recent news that the legendary pairing behind adland’s own restaurant, The Ivy, Jeremy King and Chris Corbin, were hanging up their tuxedos for the last time struck a chord.

Not many resignations would create ripples throughout the entire ad

industry, but the recent news that the legendary pairing behind adland’s

own restaurant, The Ivy, Jeremy King and Chris Corbin, were hanging up

their tuxedos for the last time struck a chord.



Like Cerberus guarding the gates of Hades, the pair’s discretion, tact

and attention to detail - not to mention skillful handling of

reservations and table placement - is legendary.



But they aren’t just the finest restaurateurs Soho has ever seen; sharp

creative minds lurk within. Brett Gosper, the chief executive of Euro

RSCG Wnek Gosper, reveals that the highly acclaimed ’search for the

hero’ Peugeot 406 ad owed more than a couple of vignettes to King’s

input at the end of a very long day in the restaurant.



Gosper continues: ’They are a sort of freelance team and have been in to

the agency to talk about service. They can teach our account handlers a

thing or two about how to listen and be humble.’ David Kershaw, a

partner of M&C Saatchi, agrees: ’Every account handler should have lunch

there just to see how it’s done.’



Despite speculation that Corbin and King are discussing other projects,

including buying Simpsons-in-the-Strand, the admen have other ideas for

them. ’They should open an agency,’ Leon Jaume, WCRS’s creative director

says . ’They’d be much better than the rest of us’ - a sentiment echoed

by Kershaw.



However, Mark Craze, Carat’s chief executive, has other ideas. ’They are

such fantastic diplomats that they could go over right now and sort out

the Northern Ireland problem.’ Bruce Haines, Leagas Delaney’s group

chief executive, had the same idea, adding: ’They are brilliantly

discreet but also very effective.’



Don’t listen to them, boys. Can you imagine being greeted at The Ivy by

Peter Mandelson?



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