Bearing in mind that this is the first Campaign of 1998 and, at
this time of year, thoughts turn to making a fresh start, some of you
may want to take advice from Bates Dorland’s new executive creative
director, Jay Pond-Jones, on how to revamp your office.
Pond-Jones will join Dorlands in February and has already been into the
agency to measure his new office for curtains. He has also, we
understand, engaged the services of a Feng Shui expert who has been
testing the karma in the agency.
His first recommendation was to replace all the spiky plants with more
karma-friendly ones - such as geraniums - and make sure all the rooms
were uncluttered. The ’expert’ then moved on to more important matters,
such as Dorlands’ creative hub, known as the Egg. This enclosed area was
commissioned by Tim Ashton, Dorlands’ former executive creative
director, and is generally used for chilling out and watching reels.
Pond-Jones’s adviser insisted that two inches be trimmed off the top of
the Egg’s wall to help creativity flow through the agency.
On his second visit to the agency, Mr Feng Shui insisted the chi in the
building still wasn’t right and that Pond-Jones ought to move Ashton’s
former office. Fair enough, we thought - bearing in mind the problems
Ashton experienced there, a new location would seem like a good
However, it wasn’t actually the office’s history that bothered the
expert, but the direction it faced. It would appear that if Pond-Jones
wants to improve his karma, he should look north, not south-east.
So Ashton’s lack of success was obviously due to the fact he faced
Peckham rather than Hampstead.