Joseph's story of his long-running battle with a client alleged to have swiped his creative work while he was battling manic depression has already prompted enquiries from council executives in his native North-East. They want to know how they can benefit from some of his unconventional marketing ideas.
Now, Joseph has even found his book getting reviewed by the online fanzine of his home town football club, Middlesbrough.
Boro, like its most ardent devotee, has had its ups and downs. But, as the fanzine points out: "Chris has suffered more than even the average Boro fan."
Around the club, Joseph is best remembered for what happened when its former Brazilian star Juninho agreed to re-sign.
Graham Kelly, then the FA secretary, had thought the prospect so unlikely that he said he would walk to Middlesbrough to see him play.
Under pressure from Joseph, Kelly kept his promise, walking 184 miles from his home in Peterborough and raising money for mental health charities.