Imitation is the strongest form of flattery, the saying goes. Which
is why J. Walter Thompson's in-house magazine, a Whistling Sausage
publication and a spoof of this illustrious organ, is obviously such a
BBQ Sausage, the latest summer installment, is cut from much the same
irreverent cloth as its predecessors, which have reputedly had the
management spitting chips and calling for the heads of the unknown
japesters responsible for its existence.
And now it's time for Simon Bolton, the agency's new chief executive, to
come in for a bit of a kicking. The Mediocre Correspondent starts out
referring to the "ageing west-coast hippie", but the claws soon come out
for Bolton's creative credentials. "Bolton is clearly trying to
replicate the successes he forged at Smellyfoot, Traffic-Cone and
Bellend," an insider quipped.
"I mean, who can forget their mold-shattering, ground breaking campaigns
for, err ... umm ... oh, you know, err ... thingummy."
"Barrel-chested" Bolton's diminutive stature doesn't escape the scathing
wrath of the writer's pen either.
"The pint-sized chief executive first caught the eye of super-rich WPP
skin-flint Sir Martin Sorrell last year ...
mainly because Bolton was the only one in the room at the time who
actually met Sorrell's eye level," the writer reports gleefully.
Good to see such respect from the minions, eh?