Take the folk at J. Walter Thompson, for example. They've decided that the best way to let off steam after all that toiling in the name of Boots is to indulge in a bit of good old-fashioned PE.
In honour of the tenth anniversary of the Bobby Moore Fund for cancer research, a pro/celebrity/ agency-bod football match is to be held between JWT and a team of Hollyoaks and Brookside stars, past and present, which includes the likes of Will Mellor, Gary Lucy and James Redmond.
However, charity or not, winning is still important. And it's in this spirit that JWT has enlisted a group of ringers to help them ease to victory. These include the ex-footballers Matt Le Tissier, Peter Beardsley, Tony Cottee and Gavin Peacock, all of whom will no doubt be given token menial jobs about the JWT office to justify their inclusion.
The game will take place on 26 October at Thurrock football club. At half time, there'll be a raffle, in aid of the Tommy's Baby Charity, and an auction. Prizes include a bottle of Moet & Chandon signed by the ten surviving members of the World Cup-winning squad of 1966 and rare Moore-signed memorabilia.
The manager of the JWT team is none other than the QPR legend Rodney Marsh. Let's hope that football-mad Nick Bell and Simon Bolton, who'll both be cheering from the sidelines, can resist the temptation to tell him exactly where he's going wrong.
Campaign sources assure us that JWT's best player is the managing partner Enda McCarthy - the opposition must be terrified.