To those who aren't regular listeners of South Kilburn FM, it should be explained that Toby Kellogg, the presenter of the station's Late Breakfast Show, is actually the ex-JWT creative Richard Phillips.
For the past 18 months, he has played host to the likes of Boris Johnson and Tony Benn. However, station bosses want a more "urban" output and have pulled the plug. But not before he had attempted to get his adoring public to deluge the station with their protests.
"In the case of e-mails, phone calls or letters, something along the lines of 'the man is a genius, my life would be worthless without his show' would be perfectly acceptable," Kellogg suggested.
Alas, his appeals to "Save the Queens Park One" have met with radio silence.