DIARY: King's detained at Her Majesty's pleasure on Sterling's stealing rap

The last thing you need when you pop for a swift half after work is

to end up in the slammer.

Just ask BMP DDB's Unilever account director, Jonathan King, and the

agency's PR manager, Lucy Sterling, who had a bit of a nasty surprise

during a recent drinking session. Sterling, self-confessedly "lashed",

was with King in the none-too-salubrious Tiroler Hut. While fumbling

around for her bag, she realised she had unearthed a purse, stuffed with

£500 in cash - dodgy? Well, this was Paddington - which was not

hers. Oops.

Unfortunately this case of mistaken bag identity was only realised as

its owner came steaming over screeching for Her Majesty's finest in


Despite inebriated protestations of innocence, our luckless souls were

marched off to Paddington Green station, the infamous maximum security

terrorist hellhole. Excessive? Surely not.

Poor King and Sterling were unceremoniously dumped into cells and left

for the night - with only one telephone call allowed between being

shunted around for DNA prints and recorded interviews. And who should

Sterling use her precious call for? "I rang work to say I wouldn't be in

the next day," Sterling says, piously.

Indeed, the sanguine lady puts a brave face on the whole affair. "I did

it for the agency," she says selflessly. Hmm. What's that about all PR

being good PR?


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