Not content with reneging on its promise to keep open the Somerdale factory in Bristol, following its hostile acquisition of Cadbury last year (a decision that resulted in the loss of hundreds of jobs), and refusing to allow its chief executive to appear before a government committee investigating the takeover, the company now appears to be "borrowing" creative ideas from other brands.
Its latest spot, and accompanying YouTube page, for its Miracle Whip salad dressing bears a remarkable similarity to DDB's long-running "love it or hate it" campaign for Marmite.
Coincidence? Possibly. But then we're never sure when it comes to the US food giant.