Feature

Diary: LA Fitness ad hamstrung by Metro's fertility news

It seems that the ad and editorial teams at Metro should talk to each other a little more.

Monday's edition of the London freesheet carried an ad for the LA Fitness gym brand directly below a story with the headline: "Gym fanatics risk fertility problems."

The story, as you would expect with that headline, goes on to warn that "spending too much time in the gym can reduce a woman's chance of pregnancy".

Meanwhile, the ad below shows a woman grinning inanely and offers free LA Fitness gym membership until January.

Hmmmm, Diary wonders how many women will be rushing to snap up that deal.

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