Monday's edition of the London freesheet carried an ad for the LA Fitness gym brand directly below a story with the headline: "Gym fanatics risk fertility problems."
The story, as you would expect with that headline, goes on to warn that "spending too much time in the gym can reduce a woman's chance of pregnancy".
Meanwhile, the ad below shows a woman grinning inanely and offers free LA Fitness gym membership until January.
Hmmmm, Diary wonders how many women will be rushing to snap up that deal.
