Last week, in the middle of filming the new 3 ads in Los Angeles, James Lethem, a producer at WCRS, fell foul of a dirty trick involving Dale Winton.
On seeing Winton leaving his car in Soho, a team of agency pranksters scurried across to it and left him Lethem's mobile number and a note along the lines of: "How's tricks, Dale? Must meet soon. Here's my new number."
You get the idea: a bewildered but excited Winton, a tired producer, much confusion, but maybe the start of a beautiful friendship.