DIARY: Lisbon's erotic festival proves sex sells again

Sex and advertising have always gone together like teenage boys and Kleenex, and this year is no exception - just ask Saatchi & Saatchi and Club 18-30.

It's in this spirit that we herald the second coming of the Lisbon Erotic Advertising Festival, which has once again rewarded the risque, randy and downright rude offerings from the industry's sexually overactive creative departments.

Categories this year included awards for best fashion, best food and drink, and, of course, most gratuitous use of a woman's naked bottom to sell shampoo.

Winners included Francesco Biasia's tasteful "Handbag Shop", which showed handbags pictured to look like female genitalia, and Ikea's "ordinary people", in which a middle-aged couple are interrupted by their daughter while indulging in kinky horseplay.

However TBWA/London's John Smith's slot featuring Peter Kaye in his swimming trunks was cruelly overlooked. There's just no justice.

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