Lest we forget that, outside of Saatchi & Saatchi, the chances are that most everyday UK punters would be unable to name an advertising agency. Even if the work is well known.
But what of Krow? As the agency ships out of its old offices in Smithfields to get down with the kids in Clerkenwell, it was compelled to tell the local residents the sad news that it was leaving.
You can watch the hilarious reactions - or lack thereof - at www.krowcommunications.com/move.