DIARY: Looking for love in all the wrong places? Try a spot of speed dating

For those ad industry singletons looking for love it seems that, just like the trade itself, the way to a busy exec's heart lies in speed, efficiency, ruthlessness and, er, research.

Forget about the drunken pull at the IPA training course or the brushing of knees beneath the awards night table. What you need is speed dating - the next "hot trend from the US. At 40dates Anight.co.uk, you get exactly what it says on the tin, and, let's face it, apart from an awards do, when else do you get the chance to get drunk and make passes at wildly inappropriate people you'd never even look twice at in a bus queue?

Each date - and, yes, there really are 40 of them - lasts just three minutes. So perfect for practising those pitch essentials - the smile, firm handshake and engaging eye contact - without your victim realising how vapid you really are. If you like them, they get a big tick on your sheet, and vice versa. After that the clever organisers do a bit of qualitative and quantitative research, pair up any love-struck playmates, and leave nature to do the rest.

But if no-one likes you, don't despair - with a bit of luck you'll be running your own agency before long and can tread the well-trodden path of copping off with a young, impressionable staffer.

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