The WAG was filming her new TV show, Coleen's Real Women, in which she wanders around London offering women the chance to be models.
Wasting no time, agency staff unfurled a massive "St Wayne" banner from the roof in a bid to get her and her film crew's attention.
However, Diary hears that McLoughlin kept her eyes averted and promptly scurried off down the street. Also, word has it that W&K's cunning failed to impress the British tabloid press, with both The Sun and the Daily Mirror turning down the story.
