The word over the lunch tables is that the infant was going to be called Tom Dick & Harry. This was a serious option until somebody discovered an independent shop in Chicago had already appropriated the name.
Instead, Sir Frank is taking his cue from The Wizard of Oz. So let's hear it for The Red Brick Road. For this we have to thank Camellia Wood, a 19-year-old Montessori teacher who apparently once discussed with Sir Frank what might have happened had Dorothy opted to follow the red brick road rather than the yellow one.
The Diary finds movie buffs unable to offer a definitive answer to this.
Let's just hope Frank's boys aren't dubbed The Munchkins.
Meanwhile, His Frankness continues to prove he's lost neither his class nor his cantankerous reputation. When Ed Morris decided to resist his overtures and remain in creative command at Lowe London, a "no hard feelings" message arrived for him attached to a magnum of 1979 Krug Champagne. The cost? The Diary reckons £600.
And there was short shrift for the man sent by Interpublic's lawyers to Sir Frank's London home with notice of the group's intended legal action against him. Through the intercom he was told to come back in 30 minutes because Sir Frank was watching TV. On his return, the hapless messenger was told it was too late for him to be let in, forcing him to stuff the documentation through the letterbox.
It seems Lowe Worldwide is reacting with some snubbing of its own. Time was when every press release from the company was accompanied by a paragraph boasting of how Sir Frank and his associates founded the then Lowe Howard-Spink in 1981. Now it seems he is being airbrushed out of history just as surely as one of Stalin's generals who stepped out of line. All new releases and those archived on the Lowe Worldwide website now talk of the agency's establishment by "a handful of people".
Finally, as wags dub Morris' pounds l million-plus cash settlement a "Sven", the man reveals when he decided to stay. It was on a flight with Garry Lace when the Lowe London chief executive gave up the last portion of lobster so his creative director could have it. "That," Morris says, "was the clincher."