Diary: Lowe five mix it with the big five in Kenyan safari

Every now and again, the pampered luvvies of adland put their minds and bodies on the line for the benefit of others.

Last month, five Lowe staff raised £13,000 - probably about a third of the agency's monthly cab and entertainment expenses - for the Brain & Spine Foundation by trekking 130 kilometres across Kenya's Masai Mara.

The brave adventurers, who encountered rain, heat and dehydration on their journey, even suffered sunburned hands and heads (leaving the bandaged looking "like mummies"), as well a variety of sprains and blisters for their efforts. According to one of them, the scariest bit was hearing lions roaring in the dark. However, even these powerful beasts were outdone by the decibels achieved by one snoring member of the team.

But don't feel too sorry for the poor loves, because, as far from home as they were, they weren't exactly left to fend for themselves.

There was a British guide whose gear included a satellite phone and a GPS system, just in case, not to mention a full team on hand to prepare food for the hungry trekkers twice a day.