Some 150 former Lowe Howard-Spink staffers this week tipped up to the The Star, the Knightsbridge watering hole in easy staggering distance from the agency's old offices, to swap memories of one of the UK's great creative agencies.
There was one firm requirement, however. Only those who worked at Lowe between 1981 and 2000 were allowed through the doors.
It was in 2000 that Interpublic merged the creatively led Lowe with the solid-but-dull Ammirati Puris Lintas.
"We kept the reunion open only to people who were at Lowe Howard-Spink until 2000, when it became the Lowe agency pretty much as it is now," a former staffer declares. "I don't think I need elaborate." Quite.