Feature

Diary: Lowe waves cheerio to £20m King's Road pad

A single glance at The Red Brick Road's rather idiosyncratic lobster offering for Heineken is proof positive that Sir Frank Lowe, the agency's founder and feared bastion of adland's golden era, is still thinking well and truly outside of the creative box.

And yet it's not just his agency/working life that is breaking new ground and prompting wider questions. Diary has been wondering what is lurking up his sleeve, since news reaches us at Campaign Towers that Lowe has decided to put his rare Italianate villa, right in the heart of Chelsea, up for sale.

Any buyers thinking of putting an offer in for this unique pile should probably put a call through to their mortgage lender first. This prime piece of real estate certainly won't be going for a song.

The four-bedroom, glass-domed domicile, situated just off the King's Road, is commanding a far from modest asking price of £20 million.

So spare a thought for the Chelsea and Belgravian massive Lowe has decided to leave behind.

A "distraught" neighbour sums up the loss to the community: "It will be sad to lose Frank, because he's one of the last remaining characters from the 60s.

"He spared no expense on building and updating this house, which will probably have the most appeal to a Russian oligarch." Got a diary story? E-mail us at campaign@haymarket.com or call (020) 8267 4656.

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