DIARY: Marathon runners of adland triumph over fags, food and booze

There aren't many people in this world who can claim to have

outperformed the five times Olympic gold medallist Sir Steve Redgrave.

But on Sunday scores of runners from adland could make that claim

without a whiff of overstatement.



The brave souls ignored their couches' seductive callings to wrap

themselves up like Sunday roasts and pound the streets in the Flora

London Marathon.



Hats off to BMP DDB's joint managing director Chris '30-a-day' Cowpe,

who stayed off the Marlboros long enough to finish the race in four

hours and 58 minutes. That's 25 minutes faster than his 18-year-old son.

Yes, readers, hang your heads in shame.



'It was strenuous, hard work, but all the training paid off,' Cowpe says

, lighting up his 17th fag before lunch. 'The highlight for me was

beating the camel and two rhinoceroses.' But the worst moment was

running past a Docklands pub wafting a barbecue aroma. 'I can't tell you

how much I wanted to stop.' Cowpe quivers at the memory.



Another runner who enjoyed the novelty of accepting Vaseline from

strangers was Ian 'is that a vintage bottle?' Taylor, the managing

partner of Lowe Live. Taylor ran a time of 4:27. 'But it was very

different to ten years ago - unfortunately a lot of red wine had flowed

through my system,' he says.



Tim Ashton, a partner at Circus, claims to have hallucinated his way

through the last three miles, but still finished in a top time of

4:07.



'I thought: 'There's absolutely no fucking way that I'll ever do that

again,' but I'm already thinking about doing another one,' he waxes

enthusiastically.



Er, why don't you wait until the adrenaline has abated before making any

rash decisions, Tim?



Those other times in full:



Robin Price, the director of Chime: 3:51.



Jeremy Barnes, the managing director of Joy Films: 4:00.



David Keene, the European business development director at DAS: 6:57.



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