There aren't many people in this world who can claim to have
outperformed the five times Olympic gold medallist Sir Steve Redgrave.
But on Sunday scores of runners from adland could make that claim
without a whiff of overstatement.
The brave souls ignored their couches' seductive callings to wrap
themselves up like Sunday roasts and pound the streets in the Flora
Hats off to BMP DDB's joint managing director Chris '30-a-day' Cowpe,
who stayed off the Marlboros long enough to finish the race in four
hours and 58 minutes. That's 25 minutes faster than his 18-year-old son.
Yes, readers, hang your heads in shame.
'It was strenuous, hard work, but all the training paid off,' Cowpe says
, lighting up his 17th fag before lunch. 'The highlight for me was
beating the camel and two rhinoceroses.' But the worst moment was
running past a Docklands pub wafting a barbecue aroma. 'I can't tell you
how much I wanted to stop.' Cowpe quivers at the memory.
Another runner who enjoyed the novelty of accepting Vaseline from
strangers was Ian 'is that a vintage bottle?' Taylor, the managing
partner of Lowe Live. Taylor ran a time of 4:27. 'But it was very
different to ten years ago - unfortunately a lot of red wine had flowed
through my system,' he says.
Tim Ashton, a partner at Circus, claims to have hallucinated his way
through the last three miles, but still finished in a top time of
'I thought: 'There's absolutely no fucking way that I'll ever do that
again,' but I'm already thinking about doing another one,' he waxes
Er, why don't you wait until the adrenaline has abated before making any
rash decisions, Tim?
Those other times in full:
Robin Price, the director of Chime: 3:51.
Jeremy Barnes, the managing director of Joy Films: 4:00.
David Keene, the European business development director at DAS: 6:57.