This week’s Master of Spin is Mark Brandis, the new managing
director of RPM3. Clearly having read one too many Campaign stories in
which newly appointed agency chiefs roll out bland cliches, Brandis
decided to celebrate his new job with a bit more pizzazz.
’RPM3 is now very much back on the radar,’ he enthuses. ’The ’troubled
agency’ perception really is old news - we’re rocking and morale is
fantastic.’ We can all imagine the sticker on Brandis’s desk: ’You don’t
have to be mad to work here - but it helps!!’