DIARY: Masters of Spin

This week’s Master of Spin is the chairman of WCRS, Robin Wight, chosen for his comment sidestepping the issue of his agency’s devastating loss of Land Rover in last week’s Campaign: ’BMW, alas a competitor to Land Rover, means we must stand aside.’ The Diary can only imagine Wight’s heavy heart as he came to this sad conclusion. But wait, what do you mean it was Land Rover’s decision?

This week’s Master of Spin is the chairman of WCRS, Robin Wight,

chosen for his comment sidestepping the issue of his agency’s

devastating loss of Land Rover in last week’s Campaign: ’BMW, alas a

competitor to Land Rover, means we must stand aside.’ The Diary can only

imagine Wight’s heavy heart as he came to this sad conclusion. But wait,

what do you mean it was Land Rover’s decision?



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