However, the guys over at Miles Calcraft Briginshaw Duffy have shown that a bit of fun, realism and sauciness can be added to radio work with some creative thinking.
Setting an ad in a shower, and having an attractive lady in there getting soaking wet through, is generally the staple of the shower gel/soap market.
However, when creating a radio campaign for Mira showers, David Hobbs and Richard Stoney, the creative team, and Charlie Spencer, the composer with the sound company Candle, decided that extra realism was needed. So, instead of recording the music for the ads in a studio and adding shower effects, the team came up with the idea of recording in a real shower.
Once they had chosen the perfect three songs to adapt, which were Ben E King's Stand By Me, Don't Cha, by the Pussycat Dolls, and For Once in My Life by Stevie Wonder, they went on a mission to pick up some waterproof recording equipment and some embarrassment-proof session singers.
They then headed over to the newly built bathroom at the home of Candle's studio manager, Phil Thurston, and started recording.
However, as the pictures show, some of the singers were more suited to radio than shower gel TV ads.