Move over, Trevor Beattie. John McWilliams, the chairman and creative
partner of the McWilliams Partnership, is cutting a bit of a dash for
himself as TV’s rent-an-adman.
John recently browbeat the BBC into letting him review the latest crop
of ads for Business Breakfast - a thing it likes to do from time to
It seems the BBC chaps were so impressed they let him persuade them that
viewers would also be interested in seeing a three-part series on ‘the
making of an ad’.
That series went out this week. It focused on how his agency set about
making a press and poster ad for Cellnet’s special Manchester United-
branded mobile phone using Eric Cantona’s trademark number seven shirt.
McWilliams was seen saying things like: ‘Cantona embodies all that’s
best about the Cellnet digital phone - good in the air, a great
international...and brilliant out of the box.’
With client plugs, exposure and soundbites like this there’ll be no
stopping him. What’s next, John? Newsnight? It’s worth a shot, and you
won’t have to get up so early.