Diary: Media's jolly in Jo'burg

England's poor showing at the World Cup didn't deter some of our hard-working media folk from making the trip to South Africa to watch the final between Spain and the Netherlands.

ITV's Gary Digby selflessly agreed to host the broadcaster's trip to the final while Naked's Ivan Pollard, who also managed to get to South Africa for the England vs USA game, attended the match as a guest of his client Coca-Cola. Meanwhile, Nigel Sharrocks, the Aegis Media chief executive, reaped the benefits of his connections, clinching an invite from his former Carat colleague Neil Jones to attend the final as a guest of News International.