MG OMD has built the Living Room to show how new technology has the potential to change the way that media is consumed thereby totally re-engineering the advertising and communications landscape.
So what lay in store for visitors to this space-age room and what can we do to ensure that we're future-proof? Brace yourself ...
First, there's a Sky+ box. "These devices put consumers in charge of their TV content and allow them to create a store of downloaded programming at their convenience," MG OMD assures us.
Also on display is a gaming system ("Video gaming is already mainstream.
It is moving from a solitary, sedentary experience to an immersive, active social experience"), a mobile phone, a digital camera and a PC.
Incredible stuff. And in the future we'll all have G-Plan furniture and sit on beanbags on sheepskin rugs. Living room of the future? Only if you hadn't visited Curry's in the past decade.