Mildenhall's impending move to Coca-Cola, as the vice-president of global marketing, owes less to his Harvard MBA than it does to the power of music - specifically, Whitney Houston's ode to self-love of the cerebral kind, The Greatest Love of All.
Mildenhall decided long ago never to walk in anyone's shadow. In a pep talk to a fledgling suit during his time at HHCL, Mildenhall is said to have confessed that, in those dark times of doubt which afflicts us all, he sought - and happily found - solace in Ms Houston's wise words of self-belief.
Diary wonders whether or not this was the song he turned to recently, when he was summoned over to Atlanta to face some music of a different kind, after Campaign broke the world exclusive on his new job (20 October).
