Such were the sentiments at Refresh UK, the distribution company for Lowenbrau, which, after launching its "pure thoughts" campaign in April 2001, was irritated to see Saatchi & Saatchi's Club 18-30 work break.
The chief executive, Rupert Thompson, was so annoyed he let off steam in a letter to Saatchis.
But the Saatchis ads were bought in December 2000 and shot in April 2001 before launching in December. "They must just be pissed off that our ads are better than theirs. It's laughable they're even comparing them," one Saatchis staffer said, displaying adland's customary compassion.