Diary: Modem's call of the wild as it creates animal magic

Modem Media has undergone a rebrand, and those "kooky guys" have given themselves a new style. It is going to promote everyone in the company as an animal, or as an "amazing creature", although Diary is a little confused as to why.

Backing this piece of insightful thinking is a video produced by those jolly japesters in the creative department, which includes a tone-deaf Norm Johnston, dressed as a Pearly King, singing I'd Like to Teach the World to Sing.

However, as with every one of these "hilarious" films from adland, the lyrics have been altered to make the song "funnier". This time, they are all about animals. Surprise.

As Johnston completes his ditty, some of the staff pile into the pub where the film was shot, complete with animal suits on. Once they've pranced around a bit, they all crash out of the door and scamper off.

However, this isn't the only piece of blue-sky thinking backing the rebrand. Modem has also created a brand experience unit which has been described as "a huge living room in the centre of the office, where everyone has to give their work to the new team employed in there to ensure it is all innovative and super-funny and super-cool".

Diary can only assume the team was on a training day, or at lunch, when the film's creators popped in.


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