The tome covers the birth of the London Mod movement, between 1959 and 1964. Many Mods worked in adland at the time, including a young Dave Trott. So if there are any ageing Mods out there with pictures or stories that Marcantonio could include, please get in touch with him at firstname.lastname@example.org. Rockers need not apply.
The adland veteran and former vice-chairman of Abbott Mead Vickers BBDO Alfredo Marcantonio is compiling a book on the birth of Mod culture.