Diary: Mother Nature's rebrand

Campaign loves to see the youth of today acknowledging the importance of brand building and so was delighted to hear about two Watford students' solution to a brief challenging them to make their mums famous.

Emma and Andy's plan is to market Andy's mum as the real Mother Nature. To do this, leaves, bushes, sticks and beetles are going to be rebranded with the slogan "courtesy of Mrs Parkman" (Andy's mum) to finally give her credit for all her great work. It's not going to get anything at Cannes this year, but there's plenty of time for all that.