Mother has achieved just that with its latest ad for the lads' mag Zoo - a place in that faithful old Christmas stocking-filler, the Guinness World Records.
So far, Mother's TV campaign of filmed stunts for Zoo has seen two Emap marketing executives take a glamour model lingerie shopping and spend £10,000 on a flight in a fighter jet instead of on an ad.
But the accolade is not for the most breasts bared in a UK TV ad. Nor is it for references to football, lager or how to pull. Mother is now the proud holder of the record for the longest Scalextric track, smashing the previous record of 2,550 feet.
In true Formula One style, a couple of pit-stop brolly dollies were on hand to help, although with 3,500 feet of track, the girls weren't much help when the heavens opened halfway through the shoot.
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