Diary: Nabs pack missing ace

Anyone trudging the streets of the West End early one rainy Tuesday morning last month will have been treated to the sight of Claudine Collins and Tiger Savage in full make-up and evening dress making their way to the set of the shoot for the new Nabs viral ad.

The spot, if you haven't seen it yet, features eight of adland's biggest industry names.

One insider said: "The Nabs ad is what everyone in the industry wants to be in - there was a lot of chat on the set that you've only really made it once you've been in one.

"Ironic, then, that Rory Sutherland had to turn down his invitation to appear after being double-booked, despite Ogilvy being behind the ad."