Indeed, its amazing what the industry's finest will do for 30 seconds, let alone 15 minutes, of fame.
News At Ten is one of the industry's favourite platforms to show-off.
You know you've arrived once you're asked to deliver comment on the rise in sales thanks to the latest advertising for a new super-absorbent paper towel brand.
But Robert Bean has gone one better than that. The founder and chairman of Banc has been selected to star in the BBC 2 series Crisis Command, hosted by Panorama's Gavin Hewitt.
The programme, which is being billed as a "unique interactive TV event", gives three members of the public the chance to run the country during a national disaster.
Each will receive advice from the military, police and communications experts, but must make the final life-or-death decisions alone.
The notion of escaping such a disaster should come as second nature to Bean, who has been involved in quite a bit of crisis management throughout his agency career. After the roller-coaster ride that followed his resignation from WCRS and the sale of Banc to Media Square, life-or-death decisions should be easy.