Diary: We need a supersub

Despite going into Euro 2012 with low expectations, England has again received staunch support from The Sun which, among other things, is supporting the team with a Euro 2012 headline competition on Twitter (#theoriginalsocial-media) following each England game.

Euro 2012: England football team
Euro 2012: England football team
The winner of the first contest after the England v France match was Oliver Ruff, the press trading manager at Zenith Media, with: "Lions start with a roar but end with a draw." Nice work, Oliver, but we can see now why The Sun's subs are so highly regarded.