Well, Diary has a suggestion. The WCRS creative Dave Cornmell has created a book illustrating what Santa gets up to on every other day of the year aside from Christmas, called 364 Days of Tedium (available on Amazon). Cornmell has chosen to paint Santa as something of a Homer Simpson calamity, who at one point ruminates "can you overdose on pickled onion?".
As the first Christmas ad is upon us (thank you, Argos), some of you may already be thinking about how to fill your stockings this year.