Diary: A new conflict shop

James Whitehead apparently rather enjoyed dressing up as a dictator at the JWT party to celebrate the agency's success in winning the pitch for the British Army.

Ramsey, Whitehead and Petyan
Ramsey, Whitehead and Petyan

Having decorated the building in camouflage netting and installed a (inflatable) tank on the agency's lawn, staff dived into the dressing-up box. Joe Petyan drew on his putative Russian heritage and came as a 19th-century Russian cavalry officer, while the ever-chippy Russell Ramsey slummed it as a squaddie, claiming that no-one from South Shields would ever be an officer. Which left us wondering, if it had been at Rainey Kelly Campbell Roalfe/Y&R, would anyone have dressed up as General Galtieri?