Feature

Diary: Nike is the runner-up in the animated ad stakes

It seems to us here at Diary that somebody at Nike was quite taken by Adidas' "impossible is nothing" ads from last year.

The work saw a number of its stars (including David Beckham) describing turbulent times in their lives through spoken story and drawn pictures on a glass wall.

One which especially catches the eye is Yelena Isinbayeva, a pole vault world champion who describes how she always wanted to be a gymnast but grew too tall and was told to try a different sport.

Now Nike has come up with a nice little spot about the tennis player Maria Sharapova. It is an animated story highlighting the numerous trials and tribulations she faced while trying to make it to the top of the tennis tree and before she eventually won Grand Slams such as Wimbledon and the French Open. Yes, it is very, very similar to the Adidas effort.

You can compare the ads for yourself at www.brandrepublic.com/campaign/dejavu.

Now these two massive companies have never been scared of competing against each other, but it certainly seems as if Nike has come second this time around. - Got a diary story? E-mail us at campaign@haymarket.com or call (020) 8267 4656.

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