The letter, chastising TBWA\ London's chairman, Trevor Beattie, for his irresponsible McCain ad, read: "Following Beattie's advice, I attempted to eat chips with my 'chin up'. The result? A scalded chin, a crick in the neck and a dry-cleaning bill for £6.50."
Pugh was not alone in expecting a scathing response from Beattie along the lines of "fcuk off" or "who do you fcuking think you are" etc ... (the man does, after all, have a history of this).
However, it would seem that our Trev is a closet gentleman. For last Friday lunchtime, waiting in the BHO reception was a package containing a bottle of '96 Bollinger, a cheque for £6.50 and a letter that read: "Graham - with sincerest apologies for the horrors you've endured. Chin up. Love, Trevor 'n' Frank (RIP)*."
*Note: For those of you confused by this reference, Frank is TBWA's dead goldfish. What's more, Frank has now officially received more free publicity than David Blaine.