Diary: Northern & Shell courts Collins with OK! picture

How much is Northern & Shell trying to butter up its media agency, MediaCom? Well, enough to feature a picture of Claudine Collins, MediaCom's press director, posing with the chef Gordon Ramsay in the Diary pages of OK! last week.

Collins was at the Variety Club Awards, presumably as a guest of OK!'s publisher, Northern & Shell, while the irascible Ramsay was there to pick up the Television Personality of the Year Award (not, as you might have expected, the prize for the most bleeped-out swear words in one programme).

OK! has long been known for shamelessly giving up its Diary pages to pictures of its publisher's own stars and last week's issue was no different.

In addition to the picture of Collins, the magazine also took the opportunity to publish a picture of Stan Myerson, the joint managing director of Northern & Shell's Express Newspapers, with his wife, Rennee.

The previous week, it was the N&S founder Richard Desmond's turn to be pictured with Louise and Jamie Redknapp. The excuse this time was Mrs Redknapp was giving Desmond a sneak preview of her new lifestyle magazine, Icon.

- Got a diary story? E-mail us at campaign@haynet.com or call (020) 8267 4656.


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