Ogilvy and Mather decided to hold a special day to raise money for Marie
Curie Cancer Care, timed to coincide with the charity’s Spring Daffodil
campaign, which culminated on 23 March.
So the agency challenged all 60 members of its account management
department to do four things: paste a Marie Curie poster on billboards
at the Vauxhall Cross Island site in London; hand out 6,000 daffs at
tube stations and post A1 Marie Curie posters around town (all easy as
pie). Last, and not so easy, the suits had to track down real celebs and
pin fake daffs on their heaving chests.
Clearly, the only celebs who could be reached at such short notice were
those who would do almost anything for a fake daff - to wit, Cilla
Black, Joanna Lumley, Ken Livingstone et al. Full marks, however, to
O&M’s head suit, Eddie Bowman, for tracking down the ITN newsreader,
Carol Barnes. But tell us, are those smiles as fake as the daffs or