And, to emphasise the point, the industry charity has just mailed jockstraps to 250 companies that might be thinking of entering a team for the upcoming Nabs Rugby Sevens tournament.
One of these articles has landed on Campaign's desk. Thankfully, we can report it is not one of the well-used, sweaty ones that could walk out of a locker room by itself.
Accompanying this was a picture of the Ogilvy & Mather team that came up with the idea. Unfortunately, they got a little carried away and insisted on modelling the jockstraps themselves, sans shorts.
And, while we have to admit Amy Luther does look rather fetching, we found the sight of the four blokes with her too stomach-churning to publish.
In case you are interested, the tournament takes place at Richmond Athletic Ground on 23 April.
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