You'd think that repeated slapped wrists by the Advertising
Standards Authority would be enough of a warning signal to an advertiser
and its agency, wouldn't you?
Seemingly not. It appears that the ASA's nerves are becoming
increasingly frayed by one company's appaling track record of trying to
pull the wool over people's eyes by advertising services in areas where
they aren't actually available and hiding small print. Naughty.
In fact, it's all led to the tenth pull-up in less than a year by the
ASA. There were five ads up for a slagging, and four upheld complaints.
Apparently, the ASA's heavy mob at the Committee of Advertising Practice
Copy Advice (scary) have been on to the perpetrators from the start, but
seem to have been ignored by the offending company. Not a wise move, as
the ASA could - gulp - refer it to the Office of Fair Trading and take
it to court.
So it's not a good move to piss it off - especially when you're an
advertiser as big as ntl and when your chief executive is none other
than the former boss of J. Walter Thompson, Stephen Carter. Honestly,
did all those years in adland teach him nothing apart from an
appreciation for the finer points of tank-top design?
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