After years of extolling the wisdom of consolidating the entire
agency into the faraway towers of Canary Wharf, Ogilvy & Mather has made
a neat U-turn by opening a satellite office in handy WC1.
The trendy new building has an open-plan ground floor with St
Luke’s-style ’hot desks’, a cafeteria and a spiral staircase leading up
to the first floor, which boasts six meeting rooms.
The group chairman, Paul Simons, admitted that the new office in
Theobald’s Road will be useful for seeing clients in the West End
’rather than trekking back to the Wharf at 4pm’, although in previous
blustery comments to Campaign, he has always stressed that his E14
postcode was ’not an issue’.
According to Simons, ad people tend to fall into two categories with
regards to the Canary Wharf thang: ’People are either intrigued or they
drop to low-level wit.’
Apparently, the TBWA chairman, Paul Bainsfair, falls into the latter
category - he dared to tease Simons about his long haul back to the
office when the two bumped into each other at The Ivy earlier this
Simons wearily reminded him that it only takes 20 minutes on the Jubilee
Line. Shortly before he jumped into a taxi for the five-minute journey
to Theobald’s Road, we presume.