DIARY: Ogilvy & Mather gives in to temptation and sneaks home to Soho

After years of extolling the wisdom of consolidating the entire agency into the faraway towers of Canary Wharf, Ogilvy & Mather has made a neat U-turn by opening a satellite office in handy WC1.

After years of extolling the wisdom of consolidating the entire

agency into the faraway towers of Canary Wharf, Ogilvy & Mather has made

a neat U-turn by opening a satellite office in handy WC1.



The trendy new building has an open-plan ground floor with St

Luke’s-style ’hot desks’, a cafeteria and a spiral staircase leading up

to the first floor, which boasts six meeting rooms.



The group chairman, Paul Simons, admitted that the new office in

Theobald’s Road will be useful for seeing clients in the West End

’rather than trekking back to the Wharf at 4pm’, although in previous

blustery comments to Campaign, he has always stressed that his E14

postcode was ’not an issue’.



According to Simons, ad people tend to fall into two categories with

regards to the Canary Wharf thang: ’People are either intrigued or they

drop to low-level wit.’



Apparently, the TBWA chairman, Paul Bainsfair, falls into the latter

category - he dared to tease Simons about his long haul back to the

office when the two bumped into each other at The Ivy earlier this

week.



Simons wearily reminded him that it only takes 20 minutes on the Jubilee

Line. Shortly before he jumped into a taxi for the five-minute journey

to Theobald’s Road, we presume.



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