Although the event will cover "important issues on cross-border dealing and media accountability" it also appears to us to be something of a jolly boys outing.
OMD has clearly put careful consideration into holding the conference in Prague, Europe's drinking capital, on a Friday. Allowing, of course, for a weekend to review the PowerPoint slides before returning to the UK.
Prague's bar keepers should note that the conference concludes at 4pm for drinks. An early start for Gottlieb's absinthe-fuelled night on the town then.
If all survive we're hotly tipping Margate for next year's trip.